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This put those tools outside of the price range and technical expertise of most day-to-day audio professionals.
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“20 years ago, system measurement and optimization was seen as something that was “nice to have” but choices of sound system measurement tools were limited to some moderately priced RTA’s and a limited number of extremely expensive (hardware-based) dual-channel acoustic analyzers – most of which developed for industries and purposes outside of professional audio.
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The two later formed Rational Acoustics with fellow EAW colleagues Calvert Dayton, and Adam Black in order to dedicate themselves to the development of the Smaart software platform.Ĭan you tell us about what led to the development of Smaart? Both took jobs at EAW – Karen as Marketing Manager and Jamie as Smaart Production Manager. In 1999, Karen and Jamie left Meyer for the Northeast following career opportunities and more affordable cost of living. It doesn’t matter if you have the most technologically brilliant product on the planet if you cannot reach your customer base and speak to them in a way that they understand & appreciate.” Marketing gives a unique insight into the industry because it doesn’t concern itself with just products and technologies, but also with trying to understand the pulse of the industry and the people in it. I can indulge my OCD side with spreadsheets and market research and planning & forecasting and my creative side by working with writers and designers to come up with fun & creative marketing campaigns. Karen says, “Marketing appeals to me because it is a mix of analytical and & creative thinking. Eventually, she returned to college through a UC Berkley extension and received an Associates in Marketing, “just to make it official”. She started placing ads, writing marketing materials, planning tradeshows, etc. At that time, it lacked a formal marketing department, so Karen took it upon herself to fill that need. In the early 90s, Meyer Sound was a much smaller company than it is today. It is also where she met her husband Jamie who was the technical support manager and SIM instructor. So I took a job as the receptionist at Meyer Sound in Berkeley and immediately became enchanted with both the technology and the overall vibe of the professional audio industry.” Karen worked in various positions at Meyer until she ultimately landed in marketing. “After graduating from UC Berkley in 1991, I worked for the California Shakespeare Festival for a summer as a lighting technician, but pretty quickly realized that I was not cut out for the instability of the freelance theater lifestyle. Karen Anderson has spent 20 years working in professional audio for leading audio manufacturers EAW and Meyer Sound before starting Rational Acoustics, where she is COO and Director of Marketing. The company was founded by Karen Anderson and her husband, Jamie in 2008. No-code required.Rational Acoustics is the owner and developer for Smaartand is dedicated to developing the next generation of acoustic measurement and optimization software. WorkApps Package your entire business program or project into a WorkApp in minutes.Digital asset management Manage and distribute assets, and see how they perform.Resource management Find the best project team and forecast resourcing needs.Intelligent workflows Automate business processes across systems.Governance & administration Configure and manage global controls and settings.Streamlined business apps Build easy-to-navigate business apps in minutes.Data connections Synchronize data across critical business systems.Secure request management Streamline requests, process ticketing, and more.Process management at scale Deliver consistent projects and processes at scale.Content management Organize, manage, and review content production.Workflow automation Quickly automate repetitive tasks and processes.Team collaboration Connect everyone on one collaborative platform.Smartsheet platform Learn how the Smartsheet platform for dynamic work offers a robust set of capabilities to empower everyone to manage projects, automate workflows, and rapidly build solutions at scale.